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Direct Mail Fundraising

Better ROI - Lower Waste

We know that when times are tough, it's harder than ever to execute a successful fundraising campaign.  If your nonprofit is having trouble getting new or retaining previous donors, direct mail outreach could be the answer.

New Technology Revolutionizes Fund Raising via Direct Mail

Welcome to the latest in direct mail.  We're talking about the newest targeting and printing technology available - "VDP" which stands for Variable Digital Printing, and it's truly amazing.  This technology completely removes the barriers to creativity and customization on your direct mail campaign.

Never before have we had such amazing ability to personalize postcards, brochures and mailings in order to maximize their response!!

VDP also tightly integrates with your direct mail list, allowing you to precisely target, clean and update your lists to squeeze every possible donor out of limited advertising budgets.

4Examples:

  • Wanting to ask people to attend an event? 
    Send a postcard that includes a PERSONALIZED map with directions from the donors location to the event (a bit like Google maps, but printed)
  • Looking to create a sense of urgency?
    Send a postcard which includes a design with a newspaper headline announcing that says that the donor (by name) saved the charity from going under!
  • Looking to improve the perceived value of your organization?
    Send donors a customized mailing telling them about activities and successes.  Show how existing donor's funds were used in a creative, customized graphic including the Donor's name or other personalized information.

Targeted Traditional Direct Mail Offers Solid Value!

BG Mailing also offers traditional direct mail fundraising using standard brochures, letters and postcards.  These campaigns can be precisely targeted using our list or yours to maximize effectiveness while minimizing waste.

If your budget is limited, we can design a conventional campaign with all of the key qualities of good direct mail advertising using our many years of experience.

What next?

Let's talk! In a pressure-free discussion we'll show you some ideas, case studies and give you pricing for your direct mail fundraising. There are no bad questions so bring them to us and you'll leave with many answers that can be applied to your own needs. Contact us today about Direct Mail Fundraising!