Removing unwanted names from your database is what is called mailing list suppression. There are many methods of list suppression. Some examples include: deceased master file suppression, prison suppression, nursing home suppression, college address suppression, military zip code suppression, removing "Do Not Mail" records, and many more.
List suppression can also be described as removing non-responsive names, current donors, or customers from upcoming communications or promotions. BlueGrass can work with you on your mailing list clean up and list suppression needs.